Layer 2 · Reach
Digital marketing
Paid ads, social and search, planned around the content that's already working for you, and measured every month.
What's included
Everything it takes to get seen.
Paid social
Ads on Facebook, Instagram and TikTok, built from your best-performing videos.
- Audience and offer planning
- Ad creative from your content pipeline
- Weekly budget and bid checks
Search ads
Google ads that show up when people search for what you sell.
- Keyword research
- Ad copy and landing page advice
- Wasted-spend clean-up
Social media management
Your profiles kept current, consistent and answering people.
- Profile setup and tidy-up
- A posting calendar
- Comment and message checks
Tracking and reporting
Every lead traced back to the ad or post it came from.
- Pixel and conversion setup
- Leads sent straight to your CRM
- A plain monthly report
Where it fits
Ads work better with good videos behind them.
We use the short videos that are already winning on your organic channels as ad creative, and send every lead into your CRM so it gets followed up.
Questions
About ads.
Is the ad spend included in your fee?
No. Ad spend is paid straight to the platforms (Meta, TikTok, Google) from your own account, so you can always see exactly what's spent. Our fee covers planning, building and running the ads.
How much should I spend on ads?
It depends on what you sell and how much a customer is worth to you. We'll suggest a starting budget in your plan and adjust it once we see real results.
Do I keep my ad accounts?
Yes. The ad accounts, pages and data stay in your name. We work in them with the access you give us.
Let's get you seen.
Answer a few questions and we'll send a plan and a quote.